In an effort to showcase the quality of their products, around 1,200 poultry farmers from the western part of the country have launched a new commercial label. This label aims to highlight the good farming practices they follow, such as providing more space for chickens, using natural light, and offering perches for them to rest. The initiative is intended to help these farmers stand out in the market, particularly against imported chicken products, which may not adhere to the same standards. The label is part of a growing trend among local producers to emphasize ethical and sustainable farming methods. By clearly communicating their practices to consumers, these farmers hope to build trust and encourage people to choose locally sourced chicken over imported alternatives. The label includes specific criteria that farmers must meet to ensure the welfare of their animals and the quality of their products. However, animal protection organizations have criticized this initiative, calling it "deceptive" for consumers. They argue that the label may give the impression that all chickens sold under this brand are raised under high welfare conditions, when in reality, the standards may not be as strict as claimed. These groups believe that the label could mislead buyers who are looking for truly ethical and humane farming practices. The debate highlights the ongoing discussion around food labeling and consumer transparency. While the farmers aim to promote their products and support local agriculture, animal welfare advocates stress the importance of clear, enforceable standards to ensure that labels accurately reflect the conditions under which animals are raised.