Halloween shopping in France grows despite economic challenges

The October 2026 Bonial study shows that 63% of French people plan to make Halloween-related purchases, with a notable divide in spending amounts. While 73% intend to spend less than 50 euros, 27% plan to spend significantly more, highlighting varying levels of participation in the imported tradition.

Spending habits reflect economic diversity

Among those planning to buy, 29% will spend less than 20 euros, and 44% plan to spend between 20 and 49 euros. This trend suggests a focus on modest, symbolic participation. In contrast, 27% of consumers will spend at least 50 euros, with some allocating much more for elaborate decorations, costumes, and themed events, showcasing the economic disparities in France.

Candies dominate Halloween shopping

Candies, chocolates, and gum are the top purchase intentions for 84% of Halloween buyers in France. This reflects the core tradition of giving sweets to children during the holiday. Notably, 78% of these purchases are for personal or family consumption, while only 62% are for trick-or-treaters.

Diverse range of Halloween purchases

After candies, decorations for indoor and outdoor spaces are the second most popular purchase, with 53% of buyers planning to buy them. Pumpkins and costumes follow, with 39% and 35% of buyers respectively. This variety shows that Halloween has evolved beyond just sweets to include aesthetics and costume culture.

Preference for physical stores remains strong

Despite the rise of e-commerce, 87% of French consumers prefer to buy Halloween items from physical stores. This preference is due to factors like immediate availability, the ability to examine products in person, and the appeal of spontaneous shopping.

American Halloween faces rising costs

In the United States, Halloween is becoming a financial burden. Candy prices have surged by 44% over five years, far exceeding general food inflation. Peanut butter cups, for example, have seen a 23% increase in one year. These rising costs are linked to higher cocoa prices and supply chain issues.

Cocoa prices and global factors affect American Halloween

Cocoa, which West Africa supplies 70% of globally, hit a record high of $10,710 per ton in January 2025. Factors like fertilizer shortages from the Iran war and weather patterns like El Niño have raised concerns about production. As a result, American candy sales have dropped by 6.7% by mid-October 2026, and 24% of households are considering debt to fund the holiday.

France avoids the American Halloween crisis

France is currently avoiding the financial strain seen in the United States. However, if cocoa prices continue to rise, it could affect the 27% of French consumers who spend more on Halloween, potentially reducing their budgets. The situation in America serves as a cautionary example for France.