European tourism may shift eastward as new destinations in the Balkans and Baltics gain attention, according to a study by Accor.
Tourism trends shifting eastward
A new study by Accor highlights a growing interest in Eastern European destinations, suggesting that tourism growth may increasingly come from the Balkans and the Baltic countries rather than traditional Western European hotspots. France, Spain, and Italy still dominant
Despite the shift, France, Spain, and Italy are expected to maintain their positions as the leading tourist destinations in Europe, continuing to attract millions of visitors annually. Eastern Europe's rising appeal
The report identifies several Eastern European countries with significant potential for growth, citing factors such as cultural heritage, natural landscapes, and improving infrastructure as key attractions for travelers. Accor's study highlights opportunities
Accor’s research provides a detailed map of emerging destinations, offering insights into how the tourism industry might evolve in the coming years as traveler preferences and economic conditions change.
