Lidl, a popular supermarket chain in the UK, has lowered the price for rapid-charging electric vehicles (EVs) to 59p per kilowatt-hour (kWh) for customers using its Lidl Plus app. This change could save drivers up to £529 a year, based on an average market rate of 80p per kWh. The discount is only available to app users, who pay 59p per kWh, while non-app users face a higher rate of 74p per kWh. Each time they charge their EVs, customers could save around £4.41 with the new rate. The price cut aligns with Lidl’s broader investment in its EV charging network. The company has committed to spending £10 million on expanding its charging infrastructure. This includes installing around 100 new rapid chargers at existing stores, particularly those without current chargers, as well as fitting rapid chargers at most of its newly built shops. Currently, a third of Lidl’s stores in Great Britain already offer rapid EV charging. The supermarket has over 1,010 branches across England, Scotland, and Wales, and this latest investment adds to £25 million already spent on EV charging since 2017. Lidl owns its charging points directly, rather than using third-party operators, and was the first supermarket in Britain to integrate EV charging payments into its own loyalty app, called "Power up with Lidl Plus." Richard Taylor, Lidl GB's chief real estate officer, emphasized the company’s goal of offering value to customers, including making EV charging as simple and affordable as possible. According to Lidl, the electricity supplied for EV charging at its stores powered 49.1 million miles of driving last year, equivalent to over 100 round trips to the moon. The company also estimates this charging helped reduce carbon emissions by about 10,600 metric tonnes of CO₂. Across the UK, the number of public EV chargers has grown by 8.4 per cent year-on-year, with 9,609 new chargers installed between September 2025 and September 2026—roughly 26 per day. London leads the country with 31,697 public chargers, while Northern Ireland has the fewest, with just 1,175. The total number of public chargers now exceeds 123,000, reflecting the increasing demand for EV infrastructure as more drivers transition to electric vehicles.