French people are consuming less wine than in previous years, according to recent reports, prompting discussions about whether investing in wine should be reconsidered. This decline in consumption has sparked conversations among industry experts and investors about the future of wine as an asset. Some are questioning if the traditional role of wine as a stable investment is still valid in light of changing consumer habits. Angélique de Lencquesaing, deputy general director of iDealwine, a leading online wine marketplace, explains that the wine market is undergoing a transformation. She highlights a shift toward "qualitative consumption," meaning that consumers are becoming more selective and are prioritizing quality over quantity. This trend suggests that while overall consumption may be decreasing, demand for high-quality wines is still strong. In addition to domestic trends, de Lencquesaing emphasizes the importance of looking at international markets. Countries like Brazil, India, and South Korea are showing growing interest in wine, offering new opportunities for investors. These emerging markets are increasingly appreciating fine wines, which could help sustain the value of quality vintages. Despite the drop in French wine consumption, de Lencquesaing believes that quality wines remain a solid investment, particularly for those looking to preserve wealth over the long term. She suggests that wine can still serve as a valuable part of a diversified investment portfolio, especially when considering its historical significance and potential for appreciation in international markets.