SIMA returns to Benin for third edition

The Salon des Industries Musicales d’Afrique francophone (SIMA) will be held from 12 to 13 November 2026 in Cotonou, Benin. This is the third edition of the event and the second consecutive year it has taken place in the country, focusing on the economic and strategic aspects of African music.

Event theme emphasizes influence and power

The theme of the edition is "African Music: From the Stage to Influence Power." It aims to go beyond artistic expression and examine the economic, technological, and institutional conditions needed for the growth of cultural and creative industries across Africa.

Focus on monetization and economic models

The first day of the event will open with the theme "From Visibility to Economic Power," featuring discussions on funding mechanisms, enterprise development, and monetization. A special session will highlight Tiakola, a musician known for generating income from his work beyond public popularity.

Industry leaders and experts to participate

Prominent figures in the music industry, including Marc-André Niang from Warner Music Afrique francophone and representatives from organizations such as BUBEDRA, SODAV, CISAG, and Sony Music, will participate. Topics will include better capturing the value of African music and the role of collective management societies.

Live performance and gender roles in music

Live performance will be a key topic, with discussions on its economic impact and participation from professionals in Live Nation and AfroPunk. The event will also address the role of women in the music industry, drawing on a study about women in Nigeria's music sector.

Technology and ownership of African music

On the second day, discussions will focus on technological changes and music ownership. A session on artificial intelligence will examine its impact on creative practices and artists' rights. Another session titled "Who Owns African Music?" will address catalog ownership, rights, and technical identifiers like ISRC codes.

Sports and music convergence

A round table will explore the convergence of sports and music, with participation from Nigerian artist Bizzle, the Ivorian Football Federation, and others. The event aims to identify opportunities for collaboration between cultural and sporting industries, such as joint events and brand partnerships.

Supporting new talent and creative development

The SIMA Lab.Music will run from 7 to 11 November, bringing together African artists and beatmakers to create a collaborative EP. The Makaya stage will showcase emerging artists from various African countries, helping them connect with industry professionals.