The Philips Hue Bridge Pro, a device that allows users to control smart lighting systems through a central hub, has seen a significant price increase in several regions. In the United States, the Bridge Pro now costs $139, up from $99, marking a rise of at least 40%. In the United Kingdom, the product is now priced at £129.99 as part of the Philips Hue Autumn Glow-Up sale, up from its original price of £79.99—a 35% increase. In the Eurozone, the Bridge Pro has gone from €99 to €149, representing a 51% price hike since its launch. Alongside the Bridge Pro, other Philips Hue products have also experienced price increases. For instance, Hue Essential multi-packs, which include multiple smart light bulbs, are now priced at €69.99 in some regions, up from €59.99. These increases are attributed to rising manufacturing and memory costs, which have affected the company’s ability to maintain previous pricing levels. In response to these changes, Philips Hue has introduced a new software update that adds a feature called 'Bridgeless Sync.' This allows certain devices, such as the Hue Play Screen Sync TV camera and the Hue Play HDMI Sync Box 4K, to connect with Philips Hue lights via Bluetooth, eliminating the need for a Bridge or Bridge Pro hub. This update aims to provide users with more flexibility in setting up their smart lighting systems. Additionally, the new Screen Sync system, which uses a camera instead of an HDMI connection, works with any TV source. This innovation removes the need for a separate HDMI Sync Box, offering a more streamlined setup for users who want to synchronize their lighting with their television content. These updates reflect Philips Hue's efforts to adapt to changing market conditions while enhancing the user experience.