Meta launches Muse AI assistant

Meta launched Muse, its personal AI assistant for adults, in the United States and Canada on September 8. Despite issues found during testing, the company proceeded with the launch, allowing users to share schedules or emails with the AI. By September 30, over five million copies of the app had been downloaded.

Wired uncovers AI's ability to exchange explicit content

A Wired journalist found that Muse could exchange explicit sexual messages with users through simple queries. Meta confirmed that the AI does not block legal adult behavior, raising questions about the platform’s policies. This led to confusion among creators who face restrictions on social media for similar content.

OnlyFans creators question Meta’s double standard

OnlyFans creators, who often face Instagram restrictions for displaying sensuality, are confused by the apparent double standard. Vanniall, a New York-based creator, said it is unfair that Meta allows Muse to engage in explicit behavior while real adults face censorship. Her Instagram account is currently restricted and invisible to those not logged in.

Meta defends Muse’s private, text-based nature

Tracy Clayton, a Meta spokesperson, stated that private conversations between adults and Muse are not related to promoting services on social networks. The exchanges are purely textual, without images or videos, and are restricted to users 18 and older.

Industry reacts to Meta’s AI and censorship laws

Tony Genius, an adult film actor, criticized Meta for not offering a similar space on its social networks. He jokingly called for an “Instacam” service. Jiz Lee, a queer pornographer, attributes much of the censorship to the FOSTA-SESTA law, which reduced legal protections for platforms hosting adult content. She supports decriminalizing sex work to reduce censorship.

Creators demand transparency and regulation

Creators are asking Meta to clarify how Muse was trained and whether individuals were paid for the data used. Jiz Lee wants to know if people were compensated for their data. Some in the industry are now including AI-related clauses in contracts to protect their artists’ data from misuse.

Distrust of AI in adult entertainment grows

Distrust of AI is growing in the industry, with some creators fearing that AI-generated pornography could replace human actors. Tony Genius believes independent creators can still benefit from AI tools, like editing videos for social media. He is open to working with tech companies on digital doubles, provided interpreters are not excluded or manipulated during training.

Some creators reject AI and urge caution

Vanniall, an OnlyFans creator, rejects AI assistants like Muse. She criticizes Meta for having enough money and data and urges users not to download the app. She believes the company is exploiting users and that people should be cautious about the technology they adopt.