Retailers overlook payment as a growth tool

Retailers are investing heavily in artificial intelligence, personalization, and new services to diversify their revenue, but they are neglecting a key asset they already have: payment. This step is seen as a strategic opportunity to support a broader diversification strategy.

Retail sector faces growth challenges

The retail sector is searching for its next growth driver as it faces increasing pressure. In the first quarter of 2026, 18,986 collective procedures were opened in France, showing a 6.4% increase. Foot traffic at commercial sites also dropped, with a 3.1% decrease in April 2026, highlighting the sector’s challenges.

Payment is an underused asset

Most retailers are focusing on costly technologies and long-term projects, while neglecting payment, which is present in every transaction. Payment is often seen as a support function, but it is one of the few moments when a retailer has the full attention of its customer.

Payment can become a strategic lever

Payment can either remain a simple formality or become a strategic lever. It can support new activities or help reach new customer bases. For example, airline loyalty programs have transformed miles into a currency usable beyond airplane tickets, creating a broader ecosystem of partners.

Payment shifts from cost to value center

This shift changes the role of payment from a cost center to a value center. It can act as a loyalty tool, a distribution channel, or a new source of revenue. Retailers can use existing payment methods to expand their reach without altering their business model.

Retailers need to move beyond siloed thinking

The shift requires moving away from a siloed approach. Many retailers still manage payment methods separately for different channels and products. This approach no longer meets consumer expectations, who want to use their preferred payment method across all situations and channels.