Women's health gaining focus

A new emphasis on women's health is emerging in the wellness and longevity industries, with services such as hormonal retreats and intimate medical treatments becoming more prominent. This shift aims to move beyond traditional approaches like managing menopause symptoms and instead focus on understanding the broader impacts of ovarian aging on overall health.

Global wellness economy growth

The global wellness economy expanded by nearly 8% from 2023 to 2024, reaching a value of $6,800 billion in 2024. High-end hotel groups, such as Six Senses, are responding to this growth by offering specialized wellness experiences. For example, the Six Senses Kanuhura in the Maldives introduced a three-day retreat focusing on hormonal health and sleep support, priced at $3,361 per person for a three-night stay in a private villa.

Intimate medicine in Geneva

In Geneva, intimate medicine is gaining recognition, with institutions like Forever Institut leading the way. Dr. Janni Galatoire, a specialist in non-conventional gynecology, explains that treatments focus on improving women's comfort rather than aesthetics. Procedures such as hyaluronic acid injections to restore volume in the labia majora are offered at approximately 1,500 Swiss francs per session, with results lasting one to one and a half years.

Medical and non-medical approaches

Patients often seek these treatments for reasons beyond aesthetics, such as addressing vaginal dryness or discomfort during menopause. While some women report improved quality of life, Dr. Galatoire warns about the risks of unregulated treatments and the importance of medical supervision. The market also includes products targeting vaginal hydration and comfort, with brands like Saforelle and Même Cosmetics expanding their offerings.

Data analysis in wellness

Biological data is becoming a key component in the wellness and longevity industry. Tracking tools and personalized services are analyzing data such as menstrual cycles, hormonal variations, and signs of perimenopause. Bryan Johnson, a wealthy American entrepreneur, is funding a project to analyze 1,900 biomarkers of his partner over 100 days, aiming to better understand female biology.

Shift in focus and awareness

The Global Wellness Summit predicts a shift in the longevity market toward more specific management of female aging. Dr. Galatoire supports a preventive approach but cautions against overconsumption of treatments. A study by Ipsos BVA highlights that 85% of people over 55 consider their sexuality a taboo subject in the media, underscoring the need for greater awareness and discussion around women's health across all age groups.