England's national rugby teams are set to make a notable change to their kit following a major sponsorship deal with Lloyds Bank. For the first time, the bank's name will appear on the back of the players' shirts as part of a new partnership with the Rugby Football Union (RFU). This multi-million-pound agreement will see the Lloyds logo and name displayed prominently above the players' names on the kits of both England men's and women's teams. The change will take effect during the Red Roses' match against Australia in Manchester this weekend, marking a new era for England rugby's branding. The partnership signals a significant step forward for the RFU, with Lloyds becoming one of its leading financial backers. The deal is expected to bring substantial investment into grassroots rugby and community programs, strengthening the union's financial position. This follows a long-standing sponsorship with O2, which has been the front-of-shirt sponsor for England's teams for 30 years. Additionally, Allianz has acquired the naming rights to Twickenham Stadium, where England plays its home matches, under a 10-year agreement signed in 2024. RFU chief executive Bill Sweeney described the partnership as a "truly significant" moment for rugby in England. He emphasized that Lloyds, a well-known and respected British brand, shares the RFU's vision for growing the sport at every level. "Together, we have a shared ambition to grow the game from the grass roots up," Sweeney said. The deal is expected to support local clubs and create more opportunities for people of all ages and backgrounds to engage with rugby. Lloyds will also be prominently featured on England's anthem jackets and training bibs, aligning with other nations that already have back-of-shirt sponsors. However, due to long-term competition regulations, England's match kits at next year's Rugby World Cup will remain sponsor-free. In a further financial boost for the RFU, all three of England's warm-up games before the World Cup are expected to be held at Twickenham's Allianz Stadium, ensuring high-profile matches and increased revenue.