The tourism distribution sector is undergoing a technological transformation, with **LATAM Airlines** introducing its NDC by LATAM program to offer a more efficient and personalized air distribution model. For decades, the EDIFACT standard of traditional Centralized Reservation Systems (GDS) has been the foundation for travel agencies managing air bookings. However, the rigidity of fixed fare class structures and technical limitations in presenting personalized offers are now outdated in light of modern buyer requirements in both leisure and business travel segments. **LATAM Airlines** has developed this distribution ecosystem according to the most advanced IATA standards, offering tourism professionals direct access to the complete inventory of the airline, relying on the same architecture and technological agility as its direct channel (latam.com). For travel agencies and travel management companies (TMC) in France and the rest of Europe, adopting this technology is not only a technical update but a strategic opportunity to optimize costs, increase commercial margins, and offer a differentiated service to customers traveling to South America. To address the challenge of software development costs and complexity during the transition to the NDC environment, **LATAM Airlines** has designed three independent access modes: The NDC by LATAM Portal (Free Web Access), which is ideal for independent and medium-sized agencies wishing to immediately access the entire content without incurring software development costs. This portal is freely accessible in key markets such as France, Spain, the United Kingdom, Germany, and Italy, offering multilingual support in Spanish, English, and Portuguese. The Direct API connection is designed for large agency networks, TMCs, and technology-based booking platforms with their own development teams, allowing direct integration of **LATAM Airlines**' dynamic content into the agency's usual software. Certified technological aggregators, such as Lleego, Duffel, Travel Fusion, Netactica, and Argo, are also supported by **LATAM Airlines** for agencies preferring to go through their usual software suppliers. The NDC by LATAM platform introduces the concept of continuous pricing, allowing the airline to adjust ticket prices progressively and in real time according to demand, offering agencies more attractive prices closer to the market. Agencies connected to NDC by LATAM benefit from avoiding distribution fees, guaranteed access to exclusive content and prices, and an extended catalog of ancillary services such as checked baggage options, seat selection, and priority boarding services. Historically, one of the most highlighted points of friction by travel agents concerning the NDC standard concerned the management of modifications and post-sale service. To address this concern, **LATAM Airlines** focused on the operational development of post-sale processes, allowing travel agencies to self-manage date modifications, voluntary ticket reissuance, addition of complementary services after booking, ticket cancellation and refund processing, and real-time management of flight disruptions and anomalies. This ability to self-manage accelerates response times with the end customer and reduces the issuance of administrative debit notes (ADM). **LATAM Airlines** supports its travel industry partners at every stage of deployment through specific resources and dedicated support channels, including specialized assistance teams for commercial handling, technical assistance, and operational support. Resources and training are available through the commercial portal, where agents can find operational manuals, step-by-step guides, and interactive training modules to fully utilize the features of the NDC Portal.