According to a European database, nearly two new smartphone models are launched each day across the continent. This figure is supported by data from the European Commission, which estimates that around 700 smartphones reach European markets annually—roughly one every twelve hours. When including tablets, the total number of new mobile devices released each year jumps to 1,520, or about four new models daily, or one every six hours. These numbers come from EPREL, the European Register of Energy Labels, which maintains a centralized record of energy efficiency ratings for products sold in Europe. Every officially sold product must be listed in this database. The fast pace of smartphone releases has raised environmental concerns. Studies show that 75 to 90 percent of a smartphone's carbon footprint is created during its production, including the mining of raw materials, the operation of power plants, and the transportation of devices to Europe. This rapid release cycle also contributes to "planned obsolescence," a practice that pushes consumers to upgrade their phones more frequently than necessary, often due to marketing strategies. A 2025 report by the Stop Planned Obsolescence (HOP) association found that 69 percent of Europeans want to slow down the release pace, suggesting that new smartphone models should not be launched less than two years after the previous one. HOP also urged stricter regulations on advertising that promotes excessive consumption of electronic products. While EPREL lists around 1,500 mobile products annually, the definition of a "market launch" can vary depending on the device. Most smartphones certified by the European Commission come from importers who act as middlemen between Chinese manufacturers and European consumers. These importers often make minimal efforts to comply with European rules that promote product repairability. Several lesser-known brands such as Umidigi, Oscal, Fossibot, and others are listed in EPREL, but they have limited presence in the European market. When focusing on major, well-known brands, the number of new smartphone releases is around 150 to 200 per year, or roughly one every two to two and a half days. For the five most popular brands in Europe, the number of releases drops to about 80 per year. Even with this smaller number, the release rate still averages six to seven new smartphones per month, or more than one new product per week. While the race for innovation was more intense in the early 2010s, today’s market is more saturated, with technical improvements often being only incremental. Despite this, manufacturers and importers continue to flood the market with new devices.