In a campaign clip released ahead of Brazil's first-round presidential election on October 4, former President Luiz Inácio Lula da Silva used a song by Puerto Rican reggaeton artist Bad Bunny to emphasize Brazil's sovereignty and resist what he views as U.S. interference in Latin America. The clip used a track from Bad Bunny’s political album DeBÍ TiRAR MáS FOToS, specifically the song "Lo que pasó en Hawaii," which critiques colonialism and imperialism. The song was adapted to reflect Brazil’s context, urging the defense of the country’s natural resources, beaches, unique landscapes, and national identity. The clip included images of supporters of Lula’s far-right rival, Flávio Bolsonaro, who has close ties with U.S. President Donald Trump. These supporters were shown waving American flags, contrasting with Lula’s message of national independence. Lula, a left-wing candidate, stated, “Brazil is no one's backyard,” referencing what he called the "Donroe Doctrine," a term he attributes to Trump, which he claims seeks to make Latin America the exclusive domain of the United States. The campaign spot opened with actor Wagner Moura narrating a historical reflection: when the Portuguese arrived in Brazil in 1500, they found a forest, or selva in Portuguese. The word silva in Latin means "forest," and Moura noted that for those born in Brazil, they were "of the forest." The clip ended with a wordplay, suggesting that the Brazilian people have always been "de Silva," a reference to the common Brazilian surname de Silva, meaning "of the forest." Lula’s image was then superimposed on photos of diverse Brazilians, symbolizing unity and national pride. By aligning with Bad Bunny, a prominent Latin American artist who performed at the Super Bowl and represents a new wave of cultural pride, Lula is tapping into a broader movement of resistance against foreign influence and cultural homogenization. According to the Argentine newspaper Página 12, Lula represents the "last bastion of progressivism still standing in South America," a region increasingly dominated by conservative and far-right forces. As Bad Bunny sings in Spanish at the Super Bowl, "and that, my friends, is not nothing," highlighting the growing influence of Latin American voices on the global stage.