Global tourism trends reveal long-duration cruises, AI in travel, and slow travel cities shaping the industry in 2026.
Long-duration cruises gain popularity
Long-duration cruises, which can last weeks or even months, are becoming a popular option for travelers, especially retirees and remote workers. These cruises currently make up 6.5% of all cruise trips but are expected to grow in popularity due to their appeal to older travelers and those seeking flexible travel options.Train services disrupted in Spain
Train services between Madrid and Andalusia in Spain are still affected by a collision between two trains, Renfe and Iryo, on October 28. High-speed rail traffic has been suspended, and alternative transport plans are being developed, while some services have been canceled until November 2.European travelers spend less on trips
European travelers are spending less on trips in 2026 due to rising prices, with 29% planning to travel less in 2027. Average spending per trip has dropped by 10% compared to the previous year, though demand remains strong in Latin America, particularly in Brazil and Mexico.Spanish airports report profit growth
Aena, the Spanish airport operator, reported a net profit of 1.77 billion euros for the first nine months of 2026, a 12.4% increase from the previous year. Revenue rose to 5.28 billion euros, with passenger traffic increasing by 4.1% across its network, despite a decline in the EBITDA margin.Europe’s tourist stays to rise sharply
Tourist overnight stays in Europe are projected to increase by 32% between 2026 and 2036, adding 1.6 billion overnight stays annually. This growth will be largely driven by intra-European travel, with international arrivals also expected to rise significantly, particularly from Asia and China.AI chatbot improves travel service
EasyJet Holidays has introduced an AI chatbot that handles 45% of customer requests without human assistance. The chatbot, launched at the Abta Travel Convention 2026, has improved customer satisfaction by eight points and reduced service costs by 10% compared to traditional phone support.Thailand sees hotel closures
Approximately 150 hotels in Thailand have closed within the first nine months of 2026, a 42% increase compared to the same period last year. This is due to increased competition, especially in major tourist areas like Bangkok and Phuket, despite the country’s overall hotel room count rising by 12% since 2019.EasyJet to offer satellite internet
EasyJet plans to install Starlink Wi-Fi on all its aircraft by early 2028, providing internet connectivity on Airbus A320 and A321 planes. The partnership with SpaceX’s satellite internet service aims to enhance passenger experience during flights, with full deployment expected by early 2028.Turkey promotes slow travel
Turkey has 29 cities labeled as Cittaslow, promoting slow travel and local culture. These cities, such as Seferihisar and those near Lake Eğirdir, emphasize heritage, local food, and a relaxed lifestyle, contributing to the global Cittaslow movement of 310 cities.