In a time of growing technological and economic uncertainty, traditional methods of managing risk are being tested. Companies and leaders are finding that simply being cautious can sometimes lead to stagnation, which can be more harmful than the risks they are trying to avoid. Managing risk effectively requires understanding different levels of decision-making — from careful, calculated choices to bold, strategic moves. When the path ahead is only partially clear and the potential for loss is high, a different kind of decision-making comes into play: audacity. Audacity refers to the willingness to take on even greater risks when the initial risk is already high. It goes beyond courage and boldness, and it is a deeply personal trait — something that a group cannot truly possess. Nicolas Dufourcq, CEO of Bpifrance, explains that audacity involves making decisions in the face of complete uncertainty, prioritizing determination over overthinking. This kind of decision-making is crucial in today’s complex business environment, where the pursuit of zero risk can actually hinder progress and competitiveness. To address these challenges, Bpifrance is hosting its 12th edition of the Big event on October 8, 2026, at the Accor Arena in Paris. This event aims to bridge the gap between high-level strategic vision and practical implementation. It brings together a diverse group of participants, including leaders from major French companies, startup founders, researchers, artists, and elite athletes. The event will feature a variety of formats, including thematic discussions focused on overcoming strategic and technological barriers, networking sessions to foster business partnerships, and exhibition spaces showcasing groundbreaking innovations from the French tech and industrial sectors. It will also highlight real-world experiences from individuals and organizations that have successfully navigated major changes. At the operational level, fostering a culture of audacity means giving teams the autonomy to make bold decisions. This includes allowing developers to propose radical architectural changes or project managers to test new models, all while temporarily setting aside the fear of failure. Big 2026 serves as a valuable platform to observe and understand the emerging trends in technology and business. By examining how recent technological breakthroughs arose from taking calculated risks, the event aims to inspire a shift away from risk avoidance. As Bpifrance emphasizes, true progress and economic growth depend on those who are willing to move forward despite uncertainty.