Jwles's new album focuses on luxury and sophistication
The new album by French rapper Jwles, titled Putain, continues his focus on opulence and sophistication, showcasing what he calls his "luxury music." This theme has been a consistent part of his work since his 2015 album Du Purusha, which was oriented toward American audiences.Jwles's global influences and Swiss craftsmanship
Born in Paris and raised between Grasse and the United States, Jwles has long been fascinated by "Chinese money" and "Russian money." On Putain, he is imagined as a Swiss master craftsman and a great master of watches, reflecting his meticulous attention to detail and refined style.Luxury and precision in Jwles's music
From the opening track Bling-Bling, Jwles displays his flashy taste for luxury and his compulsive mania for precision. This includes the precise sampling of American rap subgenres, the hypnotic rhythm of the DMV flow, and the creativity of his writing, which sets him apart from American collaborators.Collaborations and production quality
Jwles recently collaborated with American-Ethiopian rapper Sideshow on the album Tigray Funk (2026). His new album features production by Timothée Joly and mastering by Alex Gopher, highlighting his role as a formidable selector of high-quality productions.Innovative and repetitive elements in the album
Despite the apparent repetitiveness of his approach, Jwles introduces new elements such as unexpected rhythmic phases, jabs at Julien Odoul, and samples of nu-soul. He also includes new idiomatic expressions that are both striking and humorous, continuing his unique style.Album details and release information
The album Putain is released by Le Zin Records/Demain/PIAS on October 16. A concert will be held at La Cigale in Paris on December 10.
