Sony Music is taking strong measures to address the growing issue of illegal streaming of AI-generated song tracks. At the end of September, the company requested the removal of over 260,000 tracks, more than double the number requested at the end of March. Sony Music emphasized that it will continue to protect the rights of its artists and expects streaming platforms to act swiftly to prevent these contents from reappearing. The company also acknowledged that the task is becoming increasingly difficult, as it is one of the three major record companies, along with Universal Music Group (UMG) and Warner Music Group (WMG).
The tracks in question are AI-generated deepfakes of songs by artists signed to Sony, including Adele, Queen, and Michael Jackson. The record label stated that this phenomenon is growing significantly, harming artists, misleading fans, and raising ethical concerns about AI use. These AI-generated tracks are often uploaded in large numbers and are rarely listened to by real users. However, when they are played, it is often by bots designed to generate revenue for fraudsters, which in turn deprives legitimate artists of their rightful earnings.
A recent report from the Sonic Intelligence Academy revealed that over 92.8% of the tracks analyzed in its study were generated by an AI music startup called Suno. The study examined 1,743 tracks from 886 artists across 54 countries. Of those, 77.6% were distributed through DistroKid, a paid distributor that allows artists to upload their music to over 150 platforms. While the study provides some insight into the origins of these AI-generated tracks, it also highlights the challenges of tracking their spread across the industry.
Sony Music and Universal Music Group are currently suing Suno, accusing the startup of using copyrighted recordings without permission to train its AI models. DistroKid is also under scrutiny, as UMG filed a lawsuit against it on September 15, alleging deceptive business practices and copyright violations. The lawsuit claims that DistroKid helped AI-generated tracks appear legitimate and profited from them. In response to the growing issue of streaming fraud, industry members are working together to develop best practices to help distributors and other sector actors prevent, detect, and manage such fraud.
Streaming platforms have begun implementing systems to identify AI-generated content, including badge systems that inform listeners when a track or artist is AI-generated. In many cases, these tracks are demonetized upon upload, reducing the financial incentive for fraudsters and helping to protect the interests of legitimate artists.
Major Record Labels Battle AI-Generated Music Fraud on Streaming Platforms
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