The Trump administration has expressed "serious concerns" about a UK proposal that would require digital platforms like YouTube to give more visibility to traditional broadcasters, warning that such a move could lead to "censorship." The US Embassy in London argued that the UK's plan—aiming to elevate established media in social media algorithms—could set a precedent that authoritarian governments might use to justify greater control over online content. The administration also claimed the proposal could harm "independent journalists" and result in "extraterritorial censorship" of American voices online. The UK government introduced the proposal in response to rising concerns about misinformation, particularly on platforms like X (formerly Twitter), YouTube, and TikTok, which are not as heavily regulated as traditional media. In a consultation earlier this year, the UK suggested it might consider new legislation if these platforms failed to prioritize content deemed trustworthy. However, the Trump administration argued that this approach could effectively silence independent journalism by favoring government-backed media over independent sources. "Preserving a free, open internet and protecting freedom of expression online are top priorities for the Trump administration," the US Embassy stated. It warned that a system allowing governments to influence which media sources are highlighted in algorithmic feeds could become a tool for censorship. If the UK required platforms to promote government-favored media, the impact on less popular or disfavored voices would be similar to outright removal, the administration claimed. It also questioned how the UK would prevent biases from government officials or third-party organizations from affecting the plan in ways that could harm independent or minority viewpoints. UK officials have emphasized that they value free expression and fair competition and said any measures would be designed to protect these principles. Insiders suggest that the proposed rules would only apply within the UK, and the US complaint appears aimed at protecting American-based tech companies that dominate global digital platforms. This aligns with Donald Trump’s long-standing criticism of traditional media, which he has frequently accused of bias and "fake news." He has also been involved in a legal dispute with the BBC over a documentary that edited one of his speeches, though the BBC has apologized and denied defamation. Social media creators and companies have expressed skepticism about the proposal, arguing that artificially elevating traditional media contradicts the principle of supporting independent content creators. Some creators, like UK-based YouTube personality Simon Squibb, have welcomed the US's involvement, calling it a sign that their concerns are being heard by influential entities. Supporters of the plan argue it is necessary to combat misinformation and support British cultural content, while also helping public service broadcasters survive the economic challenges posed by the rise of digital platforms.