Ayushi Anand, a 35-year-old filmmaker from Mumbai, India, has created an AI clone of herself that has become a fashion icon and film star, earning income through social media. Ayushi describes herself as a "synth human" and is the co-founder of Kalpanik Films, a creative studio in Andheri West, Mumbai. She uses her AI double to manage social media accounts, which together have 16,600 Instagram followers and hundreds of LinkedIn connections. The AI avatar was recognized as 'AI Personality of the Year' in April. Ayushi's AI avatar engages in activities such as going for cocktails with friends, making breakfast, and showcasing new hairstyles generated by ChatGPT. Occasionally, Ayushi herself uploads photos of her physical self, speaking at conferences or wishing colleagues happy birthday. Her AI twin is used to prevent burnout and to handle brand ambassadorship and modeling for the latest image-generation upgrades. The hybrid account generates up to £6,600 a month from brand collaborations and new clients. Ayushi's AI clone was created using high-resolution images of her expressions and facial angles, processed through the storytelling AI tool OpenART. The studio's post-production tools are used to make the content glossy, and software is used to clone Ayushi's voice so the avatar can speak. Kalpanik Films has previously created two other AI influencers, Ira Somani and Mantrika Krishna, each with detailed 'bibles' describing their personas. Ayushi's AI character uses her human counterpart's memories to generate text that sounds like she said it. Experts note that more than half of social media users follow AI-generated influencers, and users are three times more likely to engage with them than humans. However, two in three users cannot distinguish between AI-generated faces and real ones, and similar challenges exist with AI-generated text. Some AI accounts are upfront about their nature, such as Ayushi's, which is listed as an 'AI generated profile.' However, some synthetic influencers pretend to be real customers to promote dubious products, raising concerns about authenticity and regulation. The UK Advertising Standards Authority states that existing rules may require disclosure if an AI influencer is presented as a real person, creating a misleading impression. The focus is on whether the ad itself is misleading rather than the use of AI being inherently problematic. Ayushi believes transparency about the technology is important, stating that the audience respects the craft and the technology more when it is honest about it.