John Ternus, recently appointed as CEO of Apple, is implementing changes aimed at transforming the company's long-standing practices. Ternus is focusing on speeding up product development, expanding the variety of devices, and creating a more efficient organization centered around engineering. According to reports from Bloomberg, one of the restructuring options involves reducing the company's reliance on a traditional product launch schedule that has been centered on spring and autumn events. The plan also includes eliminating certain mid-level management positions to streamline the decision-making process between engineers and upper management. Ternus has emphasized the need for Apple to accelerate its product launch pace and be more experimental to stay competitive in the age of artificial intelligence. Cost-reduction efforts are also underway, particularly to offset the slowdown in the growth of Apple's services business. The company is exploring new revenue sources and ways to enhance the value of its existing products. A shift from the traditional spring-autumn launch rhythm is being considered. Ternus is currently reevaluating the schedule for new product launches. For the past decade, Apple's product and engineering organization has focused its main launches in the fall, sometimes in the spring. Ternus would like to launch new products more frequently throughout the year. However, employees believe that changing Apple's long-established product development methods will not be easy and could take several years to fully implement. Ternus has long advocated for greater organizational efficiency. When he led the hardware engineering division, he raised concerns in general meetings about the need for Apple to reduce hiring and delegate more responsibilities to current engineers to eliminate internal bureaucracy. In the past two weeks, Apple reportedly began reducing the number of engineering program managers, key roles responsible for coordinating development schedules and communications between departments within the hardware engineering division. Approximately six director-level managers are among the positions being eliminated, with employees who cannot be reclassified internally expected to leave the company by the end of the year. Apple is also considering small reorganizations within several teams. Projects that are deemed less contributory to the company's revenue may be reduced or even canceled in the early stages of development. Ternus is exploring the use of artificial intelligence to speed up product development and potentially replace some tasks currently performed by employees. Last summer, Apple considered reducing AppleCare, its customer service division, by approximately 5,000 positions, including remote workers, estimating that AI-based phone and web agents could handle some of these tasks. However, the company ultimately abandoned the project and is not currently considering restarting it.