AI adoption varies across travel agencies

Artificial intelligence has become increasingly present in the travel industry, with companies adopting it at different rates and levels of commitment. Some have fully integrated AI into their operations, while others are still exploring its potential or applying it cautiously.

EDV calls for AI regulation and guidance

Valérie Boned, president of Entreprises du Voyage (EDV), highlighted during the IFTM event that the travel sector is undergoing a "period of revolution" due to the rapid growth of AI. She urged the industry to support AI agencies and regulate its use, as EDV prepares to release a guide to help companies create their own AI charters.

Transgallia uses AI to manage growth

At the EDV Grand Est convention, Transgallia shared how AI has been integrated into internal processes to manage rapid growth. By automating repetitive tasks, the company has reduced the burden on its teams, allowing employees to focus on more strategic work.

Training is key for effective AI use

Olivier Fillinger of Honua Voyages emphasized the importance of training to effectively use AI tools. After attending a six-day automation training, his team transitioned from using ChatGPT and Gemini to Claude, improving their workflow by connecting databases and tools.

AI saves time but needs human oversight

Régis Heitzler of Voyage de Rêve noted that AI significantly reduces time spent on tasks like translating travel notebooks. He stressed the need for human verification, using AI for repetitive tasks while maintaining personal customer interactions. His team also uses AI for WhatsApp responses, validating each message before sending.

Prêt-à-Partir uses AI with caution

At Prêt-à-Partir, AI is used in a controlled environment to minimize risks related to data sharing. Fatima Faivre explained that the company prefers a measured approach, using AI tools like Copilot in closed environments rather than deploying them broadly.

Fensch Voyages focuses on needs and training

At Fensch Voyages, the approach to AI varies by agency, with a focus on defining needs and implementing suitable tools. Training is essential, as seen at Sangio Horizon, where teams are exploring AI solutions like a shared Claude account to facilitate collaboration and content sharing.

EDV’s AI charter guide aims for clarity

EDV’s guide will help travel companies define their own AI charters, addressing legal compliance, data protection, cybersecurity, and transparency. The document will be a flexible tool, guiding companies through mapping AI uses, classifying data, and setting governance rules, with a fictional example included for clarity.