Wembley Stadium, one of the most iconic venues in the United Kingdom, will host its second college football game this Saturday. The Kansas Jayhawks will face the Arizona State Sun Devils in the inaugural Union Jack Classic (UJC), a new event aimed at bringing American college football to a wider international audience. The game is expected to draw around 60,000 fans, a sharp contrast to the 2,500 who attended the first college football game in the UK back in 1988 at Crystal Palace. The UJC, organized by entrepreneur Brian Dubiski, includes traditional elements like marching bands, cheerleading squads, and tailgate parties, with actor Jason Sudeikis possibly attending the event. The idea for the UJC came from Dubiski and his business partner, both former college football players, who were inspired after meeting someone with experience in the NFL’s operations in London. They partnered with the Big 12 Conference, a major college football league in the U.S., to bring the event to Wembley. The conference’s commissioner, Brett Yormark, is focused on increasing the league's global presence. Kansas, one of the oldest college football teams in the U.S., and Arizona State, which is opening a new campus in London this month, are participating. Many of the players on both teams had to obtain passports for the trip, highlighting the international nature of the event. College football, while similar to the NFL in many ways, has its own unique characteristics. It is particularly popular in the United States, with eight of the world’s 10 largest stadiums dedicated to college football games, all holding over 100,000 spectators. Fans of college football are often deeply passionate, with support often passed down through generations. Kansas player Calvin Clements is a fifth-generation Jayhawk, and actor Paul Rudd is also a self-proclaimed fan of the team. Dubiski noted that college football fans display a level of tribalism, similar to that seen in European football fanbases. The UJC organizers have partnered with several organizations, including the British American Football Association (Bafa), British Universities and Colleges Sport (BUCS), and the Jacksonville Jaguars, who host an annual NFL game at Wembley. Approximately 60,000 tickets have been sold for the event, with 15,000 of those coming from the U.S. Dubiski expressed satisfaction with the ticket sales, noting that the number exceeds the average attendance for Big 12 games. He has also signed an exclusive multi-year deal with Wembley and is considering expanding the event to other European cities and even introducing basketball games in the future. Former NFL quarterback Robert Griffin III, now a college football analyst with Fox Sports, believes college football could be more successful overseas than the NFL, citing its stronger fan base and greater number of teams. He will be at Wembley as part of Fox's pre-game show, which will air two hours before kick-off. The main tailgate party will begin at 10:00 BST, seven hours before the game, featuring authentic Kansas barbecue and performances by cheerleaders and marching bands along Wembley Way. Inside the stadium, the event will include a pre-game music lineup and a halftime show. Organizers hope that Sudeikis will be among the attendees, along with some British actors, though it is not confirmed who will be present. The UJC aims to create a memorable and immersive experience for fans, both from the U.S. and the U.K., marking a new chapter in the global reach of college football.