Beauty trends shape online searches

In 2024, online searches have focused heavily on beauty and skincare topics such as retinol, niacinamide, vitamin C, serums for hair growth, and oil baths. These searches show a rising interest in effective skincare and haircare routines.

Popular beauty searches on Google

According to reports, sunscreen, retinoid-based cosmetics, and acne treatments have been among the most searched beauty topics on Google. This trend suggests a growing focus on skincare health rather than just traditional beauty trends.

Creating effective beauty routines

Sources note that the challenge for many is to create a clear and effective beauty routine. This involves choosing the right products, applying them at the correct times, and avoiding potential harm to the skin or hair.

Expert guidance from Femina and Marie Claire

Combining advice from publications such as Femina and Marie Claire, a practical roadmap has been suggested to help individuals address concerns about skincare and haircare routines.

Femina's serum application rules

Femina highlights a key rule for using serums: it is recommended to use only one serum at a time, applying it in the morning or evening based on its specific function, before applying day or night care. Using one serum in the morning and another in the evening can help address multiple skin concerns.

Optimizing serum use

In practice, Femina suggests using a vitamin C serum or a hydrating hyaluronic acid serum in the morning, while reserving retinol for the evening. These recommendations aim to maximize the benefits of each product while minimizing potential skin irritation.