From September 22 to September 28, 2026, Amazon will host its French Week, a seven-day promotional event offering discounts and flash sales on a wide range of products. The event kicks off at midnight on September 22 and will feature price reductions on items such as televisions, smartphones, laptops, home appliances, and beauty and wellness devices. Known for its competitive pricing strategies, Amazon promises significant discounts on products from major brands during this period. The promotional codes, which were kept confidential until the event starts, will be released at midnight on September 22. Prime members will enjoy additional savings, receiving a 5 euro discount for every 50 euros spent and a 15 euro discount for every 100 euros spent. There is also a special offer in partnership with EDF, a major French energy provider, which allows customers to get a 120 euro discount on their first annual electricity contract (excluding the Zen Online plan) during the event. This offer is available only to those who sign up for the contract during the French Week. The French Week coincides with the two-year anniversary of the French Showcase, an initiative that highlights discounts on well-known French brands such as Moulinex, Rowenta, Calor, Tefal, and Krups. The French Showcase aims to support local French small and medium-sized enterprises by helping them grow their online presence and expand their exports. This initiative, which originally targeted French customers, is now available to Amazon customers in Germany, Italy, Spain, and the United Kingdom, broadening its reach across Europe. Amazon’s French Week not only offers consumers a chance to save on a wide range of products but also highlights the company's efforts to promote French businesses and enhance their digital capabilities. By combining promotional deals with support for local enterprises, the event serves as both a shopping opportunity and a platform for economic growth in France.