Intermarché, a major French supermarket chain, and Romance, a production company, are celebrating the idea of Sundays that remain unchanged through a new advertising campaign. The campaign highlights Terroirs, a product line launched by Intermarché in March 2025, which focuses on French-origin goods and aims to promote local, high-quality consumption. The campaign uses a film directed by Katia Lewkowicz for Grand Bazar, which pays tribute to the traditional Sunday gatherings that were once a common part of French life. The film, inspired by the style of filmmaker Claude Sautet, portrays long, ensemble-style scenes where lifelong friends and reunited families gather around the table. It captures the quiet moments—glances, silences, smiles, sorrows, arguments, and reconciliations—alongside the cooking and sharing of meals. These scenes are meant to evoke a sense of nostalgia, connecting the tastes and traditions of the past with those of the present. The film concludes with the line, "There are things that change, others that do not. And that is all the better." The soundtrack of the film features music from François de Roubaix's film Dernier domicile connu, adding a nostalgic touch that immerses viewers in 1970s France. The campaign has been running since October 4, with versions of the film in 85, 45, and 30-second formats. It is supported by a press campaign and content specifically created for social media platforms. The media campaign is being managed by Zenith, a global advertising agency known for orchestrating large-scale promotional efforts. This campaign aims to reinforce the connection between the traditional values of French cuisine and the modern consumer, while promoting Intermarché's commitment to quality and local sourcing.