Apple has announced the launch of its first folding iPhone, the iPhone Duo, with pre-orders beginning on October 16 and a planned release on October 23. The device will be priced at 2,339 euros in France for the 256 GB version. This marks a significant step for Apple as it enters the folding phone market, which has been dominated by competitors like Samsung and Huawei. According to Mark Gurman, Apple has introduced a personalization system that allows the buyer's name to be added to the iPhone Duo. This feature, however, is not available to all customers. It will only be offered to those who purchase the device in an Apple Store, where store employees will personalize the device so that the buyer's name appears on the home screen when the device is first turned on. This personalization option is exclusively available in the United States, with language options in English and Spanish. For buyers outside the U.S., the feature is not available, and they must select "in-store pickup" when choosing the delivery option and go in person to the store to take advantage of the feature. This creates a difference in treatment between the United States and the rest of the world, but Apple is working to ensure the iPhone Duo's launch goes smoothly. Apple is also addressing potential issues with application compatibility, which have been a problem for competing folding smartphones at their launch. The company is taking steps to ensure that apps function properly on the new device, aiming to provide a seamless user experience from the start.