Franck Gervais and Céline Vercollier have been elected as the new co-presidents of Alliance France Tourisme, a national organization dedicated to promoting and developing the French tourism sector. The organization has undergone a renewal of its leadership structure with this election, which comes at a time when Alliance France Tourisme aims to enhance the appeal of French tourism and improve the competitiveness of the industry. This leadership change coincides with the approaching 2027 presidential election in France, and the Alliance is aligning its strategic plans with that timeframe. Alliance France Tourisme is working to establish tourism, business travel, and events as a distinct and recognized industry in France, with a focus on increasing the value created within the sector. The organization plans to present its policy proposals to political candidates running for office, emphasizing the importance of a clear strategy for the tourism industry. One of its main goals is to increase international tourism revenue to 100 billion euros by 2030. Currently, international tourism revenue in France stands at 77.5 billion euros, according to data provided by the Alliance. This figure represents a significant portion of the French economy and highlights the importance of the tourism sector. The Alliance's target for 2030 reflects its ambition to strengthen France’s position as a leading global tourism destination. The new co-presidents, Franck Gervais and Céline Vercollier, are expected to play a key role in shaping the Alliance's future strategies. Their leadership will be crucial in achieving the organization’s objectives, particularly in the context of the upcoming presidential election and the broader economic landscape. The Alliance is positioning itself as a key player in the tourism industry, seeking to influence policy and ensure the long-term success of the sector.