Amazon has expanded the customization options for its Alexa voice assistant, giving eligible users the ability to change both the voice and personality of their Alexa devices. This update is available to users with an Alexa+ or Amazon Prime membership. Users can now select from eight different voice types (availability may vary by region) and choose from several personality styles, including Sassy, Chill, and Original. These changes affect only the tone and style of Alexa’s responses, not the accuracy or functionality of the assistant. To change the voice, users can ask Alexa directly by saying, “Alexa, change your voice,” which will prompt the assistant to list the available options. Alternatively, users can adjust the voice through the Alexa app by going to Devices > Your Device > Device Settings > Alexa's Voice. It’s important to note that voice settings are specific to each individual device, so users may need to repeat the process for multiple devices to keep the voice consistent across all of them. Changing the personality style can be done similarly, either by asking Alexa, “Alexa, change your personality style,” or by accessing the option through the Alexa app under Devices > Your Device > Device Settings > Alexa's Personality Style. Available personality styles include Brief, Chill, Sweet, Sassy, and Original. Each style alters the way Alexa responds: Brief offers short and direct answers, Chill is more casual and conversational, Sweet is warm and encouraging, and Sassy adds a playful and witty tone. The Sassy option includes an "adults only" warning that users must confirm before proceeding. It’s worth noting that personality settings are also device-specific, meaning users must adjust each Echo device individually to maintain a consistent experience across all their devices. Celebrity voices, such as those of Samuel L. Jackson and Melissa McCarthy, are no longer available and are distinct from the current voice and personality options. For families with children, Amazon provides animal voices for compatible kid-mode Alexa devices, which require an active Amazon Kids+ subscription and the device language to be set to English. These new voice and personality options alter how Alexa sounds but do not impact other features, such as the wake word, which can still be changed in the Alexa app under “Wake Word.”