French PR agencies secure new budgets

On Monday, reports indicated that two French public relations agencies have secured new budget allocations, signaling their involvement in high-profile projects. These allocations are expected to support their work with brands and individuals seeking to enhance their media presence and public image.

Muse entrusts PR to AB&CO

Muse, a French brand specializing in consumer electronics and audio equipment, has entrusted its press relations to AB&CO, a public relations and influence agency. The collaboration, which began on October 1st last year, focuses on the brand's strategy and media coverage among French media, both generalist and specialized, in print, online, television, and radio.

AB&CO supports product launches and brand anniversary

AB&CO will accompany the launch of products and the promotion of Muse's Vintage collections, which sells Bluetooth speakers, radios, vinyl turntables, and audio headphones in more than 50 countries. The agency will also prepare statements related to the brand's 20th anniversary in 2027, an event likely to be a significant marketing milestone.

Oxygen partners with sailor Sebastien Marsset

Oxygen, a group of public relations agencies, announces a long-term collaboration with Sebastien Marsset, a French sailor who participated in the Vendée Globe 2024. The agency will accompany the media coverage of his sporting project up to the Vendée Globe 2028, aiming to develop his public profile and highlight his journey and responsible commitments.

Sustainability and accessibility in the partnership

The collaboration includes a sports partnership, with the Oxygen logo appearing on the boat's sails. The support will particularly highlight the sailor's commitments in favor of sobriety, the reuse of materials, and access to sailing for people with disabilities, aligning the brand with environmental and social causes.