Tools used by community managers in France

A 2026 survey by BDM and Iconosquare found that community managers in France most commonly use platform management, content creation, social listening, and influencer marketing tools. The survey included several hundred social media professionals and focused on the tools they use for tasks like planning posts, moderating comments, creating visuals and videos, and tracking brand mentions.

Popular social network management tools

Meta Business Suite is the most used tool for social network management, with 66% of respondents reporting its use. Other tools include Metricool (14%), Agorapulse (10%), and Hootsuite (8%). Notion is also used, likely for organizing editorial planning outside dedicated tools.

Graphic creation tools preferences

Canva is the most preferred graphic creation tool, with 78% of respondents using it. Photoshop (46%), Illustrator (32%), and InDesign (30%) follow. Figma is used by 14% of respondents, and Canva acquired the creative suite in 2024, making it free in late 2025.

Video editing tools in use

CapCut is the most preferred video editing tool, used by 62% of respondents. Premiere Pro (42%) and Canva (41%) are also popular. Instagram's Edits app is used by 18% of respondents, up from 13% in the previous year.

Social listening tool adoption

Only 21% of respondents use at least one social listening tool. Agorapulse leads with 7%, followed by Visibrain (6%) and Meltwater (5%). General-purpose tools like Feedly or Google Alerts are also used.

Productivity tools in use

Google Workspace is the most used productivity tool, with 53% of respondents using it. Microsoft Office (52%) is close behind, with Microsoft Teams (43%) in third place. Notion (30%) and Trello (19%) are also mentioned.

Influencer marketing platform usage

Thirty-four percent of respondents work with influencers, a number similar to 2025. Kolsquare leads in this category, followed by Favikon and Influence4You. HypeAuditor, Stellar, Findly, and Hivency are also used, while Upfluence is at the bottom. Klear and Youdji are mentioned in free responses, and some respondents outsource influencer marketing to agencies.

Survey details and methodology

The survey was conducted online by BDM from July 6 to August 31, 2026, among 471 community managers and social media managers working in France.