A new event called Big Brue is taking place in Somerset, aiming to explore whether people's beliefs and ideas can be changed through participation in the festival. The event, described as a "festival of ideas," includes scientific experiments designed to measure shifts in attendees' openness, optimism, empathy, and tolerance for differing views. Before and after the festival, participants will complete psychological tests and tasks, such as identifying the midpoint of a line, to assess whether their perspectives have evolved. These tests are intended to provide insight into how exposure to diverse ideas might influence the brain's activity and behavior. Beau Lotto, a neuroscientist and educator involved in the festival, has likened Big Brue to a large-scale experiment. He aims to examine whether presenting conflicting viewpoints can lead to more constructive dialogue rather than deepening divisions. This approach is particularly relevant in today's climate of increasing polarization, both nationally and globally. Lotto has previously tested similar concepts, such as how awe and wonder can influence human behavior, during a Cirque du Soleil performance. In one experiment, people were more likely to help others after experiencing the performance, suggesting that emotional experiences can shape social interactions. Big Brue is being held at the Hauser & Wirth Somerset gallery, a rural setting chosen to encourage thoughtful and agreeable disagreement. The festival deliberately brings together speakers with contrasting views, aiming to create an environment where conflict can be a source of creativity and learning. Sessions will cover a wide range of topics, including artificial intelligence, migration, and assisted dying. Notable discussions include a debate on AI featuring former UK Chancellor George Osborne and author Misha Glenny, and a conversation between Reform UK MP Danny Kruger and his mother, Prue Leith, on sensitive issues like abortion. The festival's organizers, including Mariella Frostrup and Jason McCue, emphasize that Big Brue is not just a traditional talks event but a space for active participation and intellectual exchange. They believe that meaningful progress often arises from engaging with differing perspectives. The event's theme, "disagree agreeably," reflects their goal of fostering dialogue that is respectful and constructive. By moving away from the fast-paced, often contentious environment of the city, the rural setting of Somerset is seen as ideal for exploring how to navigate disagreement in a thoughtful and productive way.