In Brazil, the electoral campaign is in full swing. Nearly 159 million voters are set to go to the polls to elect their deputies, senators, and most importantly, their president. While the voting process itself is confidential, the public presence of candidates is everywhere—on billboards, in political advertisements, and even on clothing and other merchandise. This has given rise to a unique and growing trade centered around campaign-related products. The streets of Rio de Janeiro, in particular, have become a hub for this phenomenon. Political symbols, slogans, and candidate images are prominently displayed, often on t-shirts, caps, and other items. These items are not only sold by vendors but also by organized sellers who have recognized the demand for such products during election seasons. Our correspondent, Fanny Lothaire, visited the markets of Rio to explore this trend. She found that the political merchandise trade has become a significant part of the local economy, with vendors capitalizing on the high visibility of the election season. This trend reflects not only the passion of the electorate but also the economic opportunities that arise during such times. The presence of political merchandise in everyday life underscores the deep engagement of Brazilian citizens with the electoral process. It also highlights how political campaigns have evolved to include not only traditional media but also the commercial aspect of political branding, making the election season a vibrant and dynamic period in the country.