"El Primer Feca," a new show hosted by AI-generated commentators, was launched in early September on Instagram and X by Santiago Siri, a well-known technology popularizer in Argentina. The show begins with the line, "The world has changed while you were sleeping. What you need to know to start your day," and delivers a series of short, vertical videos—each about 30 seconds long—based on real news. These videos are created by AI agents that write the text and generate videos featuring avatars of journalists speaking with the accent of the Rio de la Plata region. Despite some speech errors, the content aims to deliver concise, real-time information. The show's "editorial" team includes a presenter named "Clara Ferrer," 36, and several specialists in fields like economics, sports, technology, geopolitics, entertainment, and weather. Each has a distinct name, appearance, and personality, and their profiles are available on the show’s website. Recent topics covered include Argentina’s 2027 budget, an electric ferry on the Rio de la Plata, a report on drones and interceptors in Ukraine, and an analysis of the central bank’s reserves. Santiago Siri explained that he used the latest version of ChatGPT and a tool called OpenClaw for deploying AI agents. The system operates mostly automatically, but there are occasional human inputs, such as when an AI agent conducted an interview with a real deputy, Martin Yeza, via WhatsApp based on questions suggested by Siri. The AI then used the audio from the interview to create a video of a face-to-face conversation between the presenter and Yeza. While "Feca" is not the first AI-driven news project globally, it comes at a time of growing concern over the impact of AI on society and the media industry. In Argentina, where the press faces economic instability, reactions to "Feca" have been swift and varied. Agustin Lecchi, from the Buenos Aires Press Union (Sipreba), wrote in the daily Tiempo Argentino that the potential for AI to replace jobs is a major concern. He also raised the issue of who benefits from the value of journalistic work, noting that AI relies on content created by human journalists. The influential Argentine Press Association (Adepa), which represents 180 media outlets, described AI’s impact as a "structural challenge for the future of journalism" and called for "new rules of the digital game" to protect the value of verified reporting and prevent the technology from being used to exploit journalists’ work. Santiago Siri described "Feca" as a weekend project, a personal experiment with AI to automate the creation of a media outlet and news content. The show's impact, however, has been far greater than he anticipated, with 2.5 million views across social media in the first ten days. While he acknowledges the fear in the press over AI's disruptive potential, he argues that technological change has always been disruptive. He believes AI can reduce costs and give more people a voice, and he predicts that future journalists will be those who can best use AI tools. "The great journalists of tomorrow will be those who know how to best use" the AI tool, he said. Martin Becerra, a media and communication expert interviewed by AFP, acknowledged that Siri is a respected voice in the technology field. However, he believes "Feca" was poorly timed, given Argentina’s current political climate, where President Milei has been critical of the media and the sector is already struggling with employment challenges.