Nintendo has launched a Customer Appreciation Sale, which it describes as one of its "largest promotions ever," beginning at midnight Eastern Time on September 13 and running through September 26. The sale offers 30 percent discounts on a wide range of products, including digital games, downloadable content (DLC), physical games, Amiibo figures, accessories, and other merchandise. Nintendo says the sale is made possible in part by tariff-related refunds it received from the U.S. government—approximately $300 million in total. Instead of returning the refunds directly to customers, the company has chosen to use the funds to fund this sale. The decision comes after Nintendo raised prices on the Nintendo Switch 2 in the U.S., Canada, and Europe earlier this year, citing "changes in market conditions." Similar price increases were also applied to the original Nintendo Switch and other products in August 2025, following the imposition of tariffs on imports to the U.S. Earlier this year, Nintendo filed a lawsuit against the U.S. government in an effort to reclaim these tariff payments after the Supreme Court ruled that the Trump administration's global tariffs were illegal. In a recent earnings report, Nintendo stated that the costs associated with the tariffs were primarily absorbed by the company rather than passed on to consumers through higher product prices. The company has also filed a motion to dismiss a consumer lawsuit, arguing that it is not legally required to return the tariff refunds to customers. Nintendo claims that buyers "received exactly what they bargained and paid for" when they purchased products after the price increases caused by the tariffs. Like PlayStation parent company Sony and Amazon, Nintendo is facing legal challenges from consumers who argue the company should have passed on the tariff refunds directly to customers. The company has drawn criticism for promoting the sale as a gesture of appreciation to players while also using the tariff refunds as a justification for the discounts. In contrast, Panic, the company behind the Playdate handheld console, has been praised for directly returning tariff refunds to its customers.