Breast cancer is the most common type of cancer in women and remains one of the deadliest. In France, fewer than half of eligible women participate in regular breast cancer screening. In 2024, only 44% of women aged 50 to 74 underwent the recommended screening. To address this, the 33rd edition of the Pink Ribbon campaign, known as Operation Pink October, has returned since October 1, 2026, dedicating a month to raising awareness and encouraging participation in early detection efforts. The screening process includes a mammogram, which is an X-ray of the breast; a clinical examination by a healthcare professional; and a breast palpation, where the doctor feels for any abnormalities. Risk factors for developing breast cancer include smoking, alcohol consumption, a sedentary lifestyle, being overweight, a family history of the disease, and certain hormonal treatments. In 2023, France recorded 61,214 new cases of female breast cancer, and the numbers are on the rise. Some individuals avoid screening due to a fear of receiving a potentially life-threatening diagnosis, which can lead to avoidance of necessary medical checkups. Early detection plays a crucial role in improving recovery chances and reducing the need for more intensive treatments. When breast cancer is diagnosed early, the chance of a complete cure is approximately 90%. Early testing can also reduce the severity of treatments required. Prevention and awareness of one's environment are also emphasized, as noted by Alice Detollenaere, the author of Cured by your love. She points out that breast cancer is not exclusively a woman's disease and can impact the entire family. Men can also be affected by breast cancer and share many of the same risk factors as women, including smoking, alcohol use, a sedentary lifestyle, being overweight, and family history. In France, the breast cancer screening program is both accessible and comprehensive. Women are encouraged to consult their general practitioner or gynecologist for the examination and to perform monthly self-examinations, ideally after their menstrual cycle. These steps are vital in maintaining health and catching any potential issues at an early stage.