Rhode, a skincare and makeup brand founded by model and influencer Hailey Bieber, is launching in France at Sephora starting today. The brand has been very popular in the United States and is ranked number 1 in terms of market value (EMV) among skincare brands. To celebrate its arrival in France, Rhode is opening a temporary café called café Rhode, designed to resemble a Parisian bistro. The café will be located at the Bonaparte in the 6th arrondissement of Paris from October 1st to 4th. Hailey Bieber expressed her excitement about the launch, noting her special connection with France and her delight at introducing the brand at Sephora in the country. She said the launch will be a special moment for the brand's community. Rhode was created in 2022 and has gained recognition for its minimalist approach to skincare, focusing on products that preserve and restore the skin barrier. Inspired by K-Beauty, a Korean skincare trend known for its innovative and gentle formulations, the brand develops products with light textures that are believed to contribute to Hailey Bieber's glowing complexion. Among the best-selling products are the Glazing Mist and the Glazing Fluid, which help create a resilient, glass-like appearance on the skin. Rhode's success is also attributed to its makeup products, such as stick blushes that are applied with the fingertips and lip pencils with a creamy finish. The brand's aesthetics, including polished campaigns featuring models like Sarah Pidgeon—who plays Carolyn Bessette-Kennedy in the series Love Story—and its innovative storytelling, have contributed to its status as one of the most innovative brands of the moment. Notable collaborations include a case that includes a lip balm and a body chain for summer 2025, as well as anti-imperfection patches in partnership with Justin Bieber. Additionally, iridescent mini-blushes designed with Alexandra Leclerc are part of the brand's offerings. Among the products available in France, the Peptide Lip and Pocket Blush lip balms are highlighted, along with the Glazing Milk for skincare, which has a creamy texture that aligns with current trends. The Barrier Butter, appreciated for its rich texture that intensely nourishes sensitive skin, is also a must-have. The brand's latest products include a liquid highlighter with shimmering pigments and a creamy bronzer that melts into the skin.