Conference on future mobility

CB News, in partnership with NRJ Global, Auto Plus, and Reworld MediaConnect, organized a conference on the theme "The New Narratives of Mobility" during the Paris Motor Show on October 15. The event focused on the evolving role of media in the automotive industry and the future of autonomous vehicles.

Media's evolving role in vehicles

The conference addressed how media is changing within vehicles, including digital radio, audio and video streaming, and content tailored for driving. This shift highlights the growing integration of media technologies into the driving experience.

Reworld MediaConnect's strengths

Elodie Bretaudeau-Fonteilles, general director of Reworld MediaConnect, discussed the strength of the auto division of Reworld Média. She emphasized the complementarity of reference brands like Auto Plus, L'Auto-Journal, and Sport Auto, along with the editorial expertise and loyal communities they attract.

Expertise in a complex market

Journalists from Reworld MediaConnect test, compare, and analyze vehicles to provide benchmarks in an increasingly complex market. This includes new motorizations, on-board technologies, and the arrival of new manufacturers, helping both enthusiasts and buyers make informed decisions.

Advertising opportunities

For advertisers, Reworld MediaConnect offers a way to reach engaged audiences through editorial contexts that align with their concerns. The group combines the authority of its media brands with technological mastery of new search paths to create effective advertising strategies.

Success with GEO campaigns

Reworld MediaConnect has already launched 70 GEO campaigns, with concrete results. In the beauty sector, a brand doubled its visibility in targeted territories within three months. In insurance, a brand improved its ranking among health mutual actors by five positions.

Innovations in advertising

Reworld MediaConnect also innovates with GEO x Créateurs, which extends the impact of influencer campaigns by transforming creators' social media videos into editorial content optimized for AI. Its GEO subscription offer allows updating content, measuring performance, and maintaining brand visibility.

Future strategies for automotive manufacturers

The lessons from CROSSROADS 2026 will help Reworld MediaConnect better support automotive manufacturers. By refining understanding of different motorist profiles, the group can tailor communication strategies to match expectations and decision-making processes.

Profiles of motorists

The study identifies four main profiles of motorists: Addicts (24%), Affranchis (24%), Contraints (25%), and Pragmatiques (27%). Each group has different relationships with cars, expectations, and preferred information sources, requiring tailored messaging.

Educational content's importance

Among the Contraints, 74% feel the automotive market has become too complex to understand. This highlights the importance of educational content on motorizations, equipment, and usage costs, especially since 37% of recent buyers changed brands between their initial project and final purchase.

Tailored communication strategies

The complementarity of Reworld MediaConnect's brands and formats allows it to accompany decision-making moments. Messages can be adapted to each profile and each stage of the buyer's journey, ensuring effective communication and engagement.