The major changes surrounding Electronic Arts (EA), a leading American video game company, are still unfolding. Recently acquired by a group led by Saudi Arabia's Public Investment Fund (PIF), EA may soon merge with Savvy Games, a video game division also under the PIF's control. This potential merger would create one of the world’s largest video game development and publishing companies, combining their shared interests in game creation and distribution.
According to Bloomberg, the PIF aims to better align its various business assets. However, no final decision has been made yet, as Savvy still needs to complete its acquisition of Moonton, a Chinese gaming company valued at $6 billion. This acquisition is part of Savvy's growing influence in the gaming sector, having previously bought Scopely in 2023 and Niantic in 2025. Moonton, a subsidiary of Bytedance, is known for popular mobile games like Monopoly GO and Pokémon GO.
Savvy has also invested in other major game publishers, including Take-Two (which makes the upcoming GTA 6), Embracer Group, and Nintendo. To support these ambitions, Saudi Arabia has committed to investing $37.8 billion in the video game industry, with $13.3 billion allocated for acquisitions. This financial backing positions Savvy as a powerful force in the global gaming market.
If Savvy and EA were to merge, the PIF—led by Mohammed bin Salman, Saudi Arabia’s crown prince—would gain control of a vast portfolio of intellectual property across various game genres, from sports (like EA FC and Madden) to action-adventure (such as Mass Effect and Jedi Survivor), first-person shooters (like Battlefield), and mobile games. However, the path to such a merger would require regulatory approval, despite the $55 billion acquisition of EA itself not facing major obstacles, even though EA carries a significant debt of $20 billion.
Saudi Fund Explores Potential Merger with Electronic Arts and Savvy Games
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