Relay, a retail chain found in train stations and airports across France, has introduced a "charte de pluralité et de non-discrimination" (chart of plurality and non-discrimination) this summer. This document outlines the rules and practices for how books are displayed and promoted in Relay stores. It remains confidential, shared only with the store concessionaires, and its enforcement is handled internally. Relay is owned by the Louis Hachette Group, which is partially controlled by Bolloré SE, a company associated with Vincent Bolloré, a media mogul known for his links to far-right political views.
In a video released on November 7, 2025, deputy Clémentine Autain pointed out that the book Les milliardaires ne paient pas d’impôt sur le revenu et nous allons y mettre fin (Éditions du Seuil) by economist Gabriel Zucman was missing from the "Best Sellers" section of a Relay store. Despite being in 14th place on Relay’s list, the book was actually in 4th place in actual bookstore sales. This situation followed the cancellation of an order for 400 copies of Bernard Arnault, son univers impitoyable (La Tribu) by Relay earlier in the year, which raised concerns about a possible boycott. Arnaud Nourry, a former head of Hachette Livre, claimed the book was targeted due to its subject matter.
An investigation by the Observatoire des multinationales (Observatory of Multinationals) found that books from Fayard, a publishing house that has become a hub for prominent figures in the French far-right after being acquired by Vincent Bolloré, were heavily featured in Relay stores. The media compared the visibility of these books with their actual sales figures and found some discrepancies. For example, the new edition of Résister (Payot) by Salomé Saqué, which sold 34,963 copies, was displayed just as prominently as 2050 (Fayard) by conservative cardinal Robert Sarah and Nicolas Diat, which sold only 3,496 copies. Books by Jordan Bardella, a far-right politician, also received special attention, such as a prominent placement at checkout counters. However, the report noted that not all books received the same treatment, with some exceptions like the promotion of Nos nouveaux maîtres (Albin Michel) by journalists from Le Monde.
Lagardère Travel Retail, which operates Relay stores in partnership with SNCF Gares & Connexions, stated that the selection of books in the "Essays and Documents" category is based on objective commercial criteria, including the initial print run of a book. Relay commits to purchasing at least 3% of the national print run for books printed in 10,000 copies or more, a figure that reflects the chain's market share in this category. This policy is applied in the 90 main stores of the network, which account for 80% of the chain’s book sales revenue.
Lagardère Travel Retail emphasized that this approach aims to prevent any subjective or discriminatory decisions and apply the same rules to all publishers, regardless of their size or political alignment. However, an initial print run of 10,000 copies is typically achievable only by larger publishing houses, such as Hachette, and not by smaller, independent publishers. The "charte de pluralité et de non-discrimination" also considers factors like book availability, logistics, and storage capacity, but these are not based on editorial judgment. The document remains confidential, limiting public analysis of its impact. Compliance with the charter will be ensured through internal processes and local store management. Consumers are not given access to information about print runs, making it difficult for them to verify whether the policies are being followed.
Relay Stores and Accusations of Editorial Bias in Book Selection
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