BYD, a Chinese manufacturer known for producing electric vehicles and batteries, recently invited journalists and influencers to its headquarters in Shenzhen, China, to showcase its brand and technological capabilities. The visit aimed to increase awareness and recognition in the European market, where the company has been expanding rapidly. During the tour, visitors were taken through the company’s museum, factory, and technology demonstrations, including autonomous driving systems and ultra-fast charging solutions. BYD has experienced strong growth in Europe, with 13,935 vehicle registrations in France in the first half of 2026—nearly matching the total number of registrations for the entire year of 2025. Overall, the company registered 172,628 cars in Europe during the same period, marking a 145% increase compared to the first half of 2025, which positions it as the leading Chinese brand in the region ahead of MG. Beyond its automotive business, BYD highlighted its broader operations in areas such as batteries, electronics, energy storage, public transport, and semiconductors. One of the key technologies unveiled during the visit was the Xuanji A3, a new in-house chip designed for assisted driving. Introduced on May 28, the chip uses 4 nm lithography, a measure of the size of the transistors on the chip, and offers over 2,100 TOPS of computing power, a metric used to describe the processing capability of a chip. BYD also demonstrated its Flash charging technology, which it claims can charge a car equipped with its second-generation Blade Battery from 10 to 70% in about 5 minutes and from 10 to 97% in about 9 minutes at normal temperatures. At -30 °C, the company says it can charge from 20 to 97% in about 12 minutes. BYD’s museum, located at the site where its founder Wang Chuanfu started the company, traced its journey from a battery manufacturer to a major player in the automotive and technology industries. The company also emphasized its commitment to sustainability, including plans to use 20% recycled materials in its cars by 2030 and to contribute to reducing the Earth’s temperature by 1 °C. During the visit, guests toured the Pingshan plant in Shenzhen, where production lines for various brands, including BYD, Denza, Fangchengbao, and Yangwang, were observed. The plant demonstrated the company's industrial capabilities, with cars produced every 50 seconds. A conference was held to discuss the Xuanji A3 chip, highlighting BYD’s technological advancements and integration capabilities. BYD also showcased its assisted driving technologies, including automated parking functions, and allowed journalists to test these systems in the streets of Shenzhen. The company plans to deploy 6,000 Flash Charging stations outside of China, although the availability of these stations for European motorists will depend on the models sold in their countries. Alfredo Altavilla, BYD’s special advisor for Europe, acknowledged the challenge of building brand notoriety in Europe, emphasizing that developing a distribution network is not enough to establish a strong brand image. BYD’s strategic focus on storytelling, brand visibility, and technological demonstrations reflects its efforts to convince European motorists of its credibility and trustworthiness.