Americans are expected to spend a significant amount on Halloween this year, with many focusing on affordability, according to recent data. As the cost of living continues to rise, more consumers are carefully managing their budgets. In fact, over half of shoppers have already begun their winter holiday purchases before November, with nearly half planning to start buying Halloween items as early as September or earlier. The National Retail Federation (NRF) reported that 42 percent of consumers cited cooler weather as a reason to shop early, while 23 percent were motivated by budget concerns and 21 percent by the availability of affordable deals and promotions. "Consumers continue to make Halloween a spending priority, but they are also approaching the season with affordability in mind," said Allison Zeller, NRF’s vice president of industry and consumer insights. This year’s data shows that shoppers are being more strategic, seeking out the best value for their money. Total Halloween-related spending is projected to reach $13.5 billion, according to an NRF survey conducted by Prosper Insights & Analytics. This surpasses last year’s record of $13.1 billion. More consumers are using digital tools to plan their purchases, with 47 percent using artificial intelligence (AI) to help with their shopping. AI is being used to brainstorm costume ideas, find product recommendations, and explore decorating themes, according to Phil Rist, Prosper’s executive vice president of strategy. When it comes to where people shop, discount stores are the most popular choice, with 39 percent of shoppers preferring them. Specialty costume shops and online retailers follow, at 32 percent and 27 percent respectively. Local and small businesses are also gaining traction, capturing 13 percent of the market—nearly double their share from a decade ago. Additionally, 54 percent of consumers are starting their winter holiday shopping before November, showing that early planning is becoming a common strategy for managing holiday expenses.