AlixPartners, a business consulting firm, has predicted a 6% decrease in global automotive sales for 2026, with China facing a more severe 15% drop and North America experiencing a 3% decline. The firm, however, expects the global automotive market to grow by 2% annually in the years to come. This projected stagnation is attributed to several factors, including mature markets that have already seen significant growth, the high cost of shifting toward electric vehicles, and evolving consumer preferences for mobility in different regions. The study also highlights that the automotive industries in China, Europe, and to a lesser extent France, are dealing with overcapacity, meaning they are producing more vehicles than the market can absorb. In China, factories are operating at about 55% of their capacity, while in Europe and France, the rate was around 70% before the pandemic. The Chinese automotive market is highly competitive, with 143 different car brands currently active. However, 80% of these brands sell fewer than 100,000 vehicles annually. Only eight brands reach annual sales of over 400,000 units in a market that is expected to total 23.3 million vehicles in 2026, down from 27.4 million in 2025. Chinese manufacturers are also increasing their exports, sending 10 million cars overseas in 2026. The consultancy predicts that by the end of the decade, Chinese manufacturers will account for 30% of global car sales. European carmakers have seen their profitability decline, with Ebitda margins—measuring a company’s operating profit—falling from 13.2% in 2021 to 6.9% today. In contrast, Chinese manufacturers have seen their margins improve in recent years, partly due to their growing export business. European manufacturers are expected to maintain a 56% share of the European market by 2030, down from 70% in 2019. Chinese brands, on the other hand, could capture 20% of new car registrations in Europe by 2030, with notable growth in the United Kingdom, Spain, and Italy. In the UK, Chinese brands now have a 15.8% market share, up from 10.2% at the end of 2025. In Spain and Italy, Chinese manufacturers have gained 4.4 percentage points in market share, reaching nearly 15% and 13%, respectively. At the World Auto Show, 39% of the 39 brands参展 are Chinese, represented by nine manufacturers. In contrast, four major European automotive groups—Stellantis, Renault, Volkswagen, and Mercedes-Benz—will showcase sixteen different brands at the event.