Tourist numbers in 2025 set a record

In 2025, French Polynesia welcomed almost as many tourists as its total population, a record that was set for the third year in a row. This marked a significant increase in visitor numbers and highlighted the region’s growing appeal as a travel destination.

2026 sees a shift in tourism trends

In 2026, the situation changed slightly, with a 18% renovation of the hotel sector and a modest decline in early-year visitor numbers. This slowdown was partly influenced by the ongoing conflict in the Middle East, which affected global travel patterns.

Tahiti Tourisme plans for the future

Vaihere Lissant, director general of Tahiti Tourisme, expressed cautious optimism about the future. She pointed to an increase in last-minute bookings and the return of seasonal travel patterns, which suggest a gradual recovery in the tourism industry.

Promoting sustainable and inclusive tourism

Tahiti Tourisme is currently developing a tourism strategy with a 2035 horizon. The plan aims to create a more sustainable and inclusive model, focusing on promoting the off-season from November to March. This period is highlighted for its natural beauty and cultural events, such as Hawaiki Nui Va'a, Hura Tapairu, Festival Tatau, and Matari'i i Ni’a.

Encouraging travel to more islands

The organization is also pushing for travelers to visit more islands in French Polynesia. To support this, they have launched campaigns and a new training program for Tahiti specialists, targeting travel agents to help promote these goals.

Local communities at the center of planning

Efforts are being made to ensure that the local population remains central to tourism development. Consultations include all 24 islands, local stakeholders, and community representatives, with a focus on preserving Polynesian hospitality and ensuring that tourism benefits residents first.

2027 brings new travel options

The year 2027 is expected to bring increased hotel capacities and new cruise ship arrivals, including the Wind Spirit and Aranoa. Air Tahiti Nui will also introduce a new route from Sydney to Papeete, aiming to expand the market beyond the United States and France.

New Tahiti Specialist Program launched

Tahiti Tourisme has updated its Tahiti Specialist Program, introducing a tiered system with Bronze, Silver, and Gold levels. This allows travel professionals to advance at their own pace, with benefits like better visibility, exclusive contacts, and co-marketing opportunities. The platform is mobile-friendly and will continue to expand with new features and content throughout the year.