Real GTA 6 Vehicles on Miami Streets

Rockstar Games has deployed real-life versions of vehicles from GTA 6 across Miami as part of a major marketing campaign. The cars, which closely resemble their in-game counterparts, feature custom paint jobs and license plates from Leonida, a fictional area in the game.

Customized Car Models and Advertising

Among the vehicles were a Lamborghini with the livery of the Vancouver Police Department and a McLaren styled as a Progen Emerus, a car from the game. Other models included replicas of the Cheetah, Coquette D10, Tempesta, and Manana. Some were parked at a gas station, while a Goodyear blimp displayed a GTA 6 ad.

Public Reaction and Campaign Praise

Social media users have praised the campaign, with one calling the Vice City Police Huracan "really stylish" and another joking about "another Tuesday in Miami." The campaign has been described as more extravagant than usual for a AAA game studio or even recent Hollywood promotions.

Rockstar’s Research and Media Coverage

Rockstar has been conducting research trips in Florida with police and gang members to ensure the game accurately represents the state. CBS News has highlighted the game's realistic portrayal of the city, and the Australian government has created an infographic about taking leave for the game's release next month.

Rockstar’s Local Involvement and Concerns

Rockstar has continued its investment in Miami for the campaign, though some local officials have raised concerns about the studio's influence. The company has taken over beaches and partnered with the Miami Heat, the local NBA team. GTA 6 is set to launch on PS5 and Xbox Series on November 19, possibly on PC in early 2027.

Additional GTA 6 News

Other updates include the end of leaker Cyberleek's activities, details about the game's sweating system, and confirmation that GTA 6 will be eligible for the Game Awards 2026.