On September 24, Sylvain Duranton, global director of BCG X, and Émilie Sidiqian, executive vice president and general manager of Salesforce France, took part in the Tech&Co Business program, hosted by Frédéric Simottel from AIM Marseille. The event, aimed at discussing key trends in the technology sector, featured a conversation on the evolving landscape of artificial intelligence (AI) and its growing impact on various industries. AI refers to the development of computer systems capable of performing tasks that typically require human intelligence, such as learning, reasoning, and problem-solving. The discussion highlighted how the AI market is moving into a more mature phase, where initial experimentation is giving way to widespread adoption and integration into business operations. This shift marks a significant milestone, as companies are now looking to refine and scale AI applications rather than just explore their potential. The speakers also addressed the growing collaboration between traditional media publishers and major AI companies. This partnership is seen as a way to enhance content creation, improve user experiences, and adapt to changing consumer demands in the digital age. Another key topic was the need for support in transforming how AI is used across different sectors. This includes addressing challenges related to data privacy, ethical considerations, and the need for skilled professionals who can effectively implement and manage AI technologies. The speakers emphasized the importance of creating frameworks and policies that ensure responsible and sustainable AI development. The Tech&Co Business program, which featured these insights, is available for viewing or listening to on BFM Business on Tuesday. The event provides a platform for industry leaders and experts to share knowledge and perspectives on the latest developments in technology and business strategy.