Netflix proposed a $500M deal for Xbox licenses, but Xbox countered with $800M, leading to a breakdown in negotiations.
Netflix proposal rejected by Xbox
Netflix reportedly offered Xbox a seven-year deal worth $500 million to adapt its major licenses for its platform, aiming to boost Xbox's presence in the adaptation sector.Xbox counters with higher price
Xbox responded by asking for $800 million, a figure Netflix did not accept, leading to the collapse of the proposed deal.Xbox's push into adaptations
The deal was part of Xbox's effort to strengthen its position in the adaptation market, where it lags behind competitors like Sony and Nintendo.Xbox creates new division for licenses
Xbox recently established the Xbox XP division to oversee the licensing of its intellectual property to other media platforms.Netflix restructuring impacts deal
The failed deal coincided with Netflix's internal restructuring, including the departure of key executive Bela Bajaria, who had initially proposed the agreement with Microsoft.Xbox seeks smaller partners now
With the deal no longer active, Xbox is reportedly exploring opportunities with smaller industry players, though specific alternatives are not mentioned.
