The Pelras distribution group, which manages a single BMW-Mini concession in Toulouse, reported a turnover of 140 million euros in 2025. Located on the edge of the ring road and a few kilometers from the city center, the site sold 1,000 new BMWs, 600 new Minis, and 1,400 used vehicles. The group's success is linked to its long-standing connection with the BMW brand, which dates back to 1983 when Roland Pelras first invested in the brand. Grégory Corbière, the group's general director, highlighted the company's focus on customer experience and its deep roots in the local community, explaining that the concession was designed to be welcoming to all, not just a select few. The Pelras group has taken part in various automobile events, such as the Pikes Peak hillclimb and the Andros Trophy. Despite opportunities to grow by acquiring more concessions or expanding its vehicle range, the group has remained loyal to BMW and Mini, sticking with a single-site model. The concession covers a large area of 4 hectares, with 10,000 square meters of land and built-up space, enabling efficient operations and smooth customer movement. The group's concession includes one of the largest workshops in France, equipped with 35 lifts and handling between 80 and 90 vehicles daily, with peaks reaching 115. The workshop is designed with transparent glazing, allowing customers to view repairs from the showroom. A path connects the showroom to the workshop, aiming to create a synergy between sales and after-sales services. Grégory Corbière joined the Pelras group in 2012 after a career that included roles at Citroën and a period of burnout that led him to pursue a career in the BMW industry. Under his leadership, the group's turnover increased threefold, from 43 million euros to 130 million euros, and the number of employees grew from 49 to 100. The group values employee autonomy and development, with seven service managers overseeing their teams. The Pelras group also focuses on prestige and collector vehicles, offering a dedicated space for sales and a museum showcasing rare models such as the Porsche 911 Club Coupé. Its marketing strategy includes local partnerships, such as with the Poney Club electronic music festival and Harcourt Paris studio for photo exhibitions. These efforts aim to attract a wider audience and enrich the customer experience. The group has expanded its activities to include a fleet cell for business-to-business clients, which now accounts for 60% of its sales. The transition to becoming a Mini agent in 2025 is expected to slightly reduce turnover, but it aligns with the group's strategy of prioritizing customer experience over stock management. The distribution model is planned to be extended across Europe for BMW.