A recent survey of over 1,500 people in the UK who had lost money to scams in the past two years revealed that more than half reported the experience had a negative impact on their mental health. The survey was conducted by the consumer advocacy group Which?, which found that unauthorized fraud was the most common type of scam. Nearly half (44%) of the victims had their bank account or card details stolen, while 16% lost access to their physical card, mobile phone, or other devices to thieves. A significant portion of cases (35%) involved impersonation scams, where fraudsters pretended to be trusted organizations or individuals to trick victims into authorizing payments. The remaining 5% of cases involved other types of scams. The survey also uncovered a range of emotional and financial consequences for victims. Sixty-three percent reported an increase in stress levels, 54% experienced negative effects on their mental health, and 47% faced financial difficulties. Many described feelings of shame and depression. One person said they felt "stupid and ashamed" and had not told their family about the loss. Another noted that the scam had caused significant stress and affected their marriage, while a third described the impact on their mental health as "very bad" and felt "like a failure." A Facebook user who was scammed on the platform criticized how the situation was handled, saying it was "done very poorly." Which? has called on major technology companies to do more to prevent scams on their platforms. Rocio Concha, a director of policy and advocacy at Which?, emphasized that fraud not only causes serious mental health issues but also leads many victims to feel too embarrassed to talk about their experiences with loved ones. She argued that unless tech companies are legally required to act, they may not take sufficient measures to combat fraudsters. The survey was conducted by Deltapoll in June. A spokesperson for Meta, the parent company of Facebook, acknowledged that scammers are using increasingly complex methods to defraud people and avoid detection. The company said it is actively working to combat scams both on and off its platforms. Meanwhile, a spokesperson for Ofcom, the UK’s communications regulator, stated that fighting online fraud is a top priority. New rules are being introduced to address paid-for fraudulent advertisements, and the spokesperson noted that tech firms can begin making improvements immediately. Failure to comply with legal obligations could lead to serious consequences.