The French hospitality industry saw record hotel investments in 2025, reaching 3 billion euros, according to the 49th annual study by RYDGE Conseil. The report analyzed data from more than 3,100 hotels, representing 251,500 rooms or nearly 42% of France’s certified hotel capacity (excluding palaces). In 2025, France welcomed 102 million international visitors, generating 77.5 billion euros in international tourism revenue, a 9% increase from the previous year. By July 2026, hotel stays had increased by 2%, reaching nearly 126 million, with RYDGE Conseil expecting more than 80 billion euros in international tourism revenue for the full year. Hotel performance varied by category. In 2025, average prices for five-star hotels rose by 3% in the standard segment and 13.7% in the upper segment, while one, two, and four-star hotels saw prices fall by 0.5% to 1.8%. By July 2026, the RevPAR (revenue per available room) increased by 3.3% compared to the previous year, and the occupancy rate rose by 0.9 percentage points. Regional differences remained evident, with Brittany and the Northern Alps showing improved performance, while the Gironde region experienced a notable decline in summer visits, partly due to fires affecting travel and reservations. French hotel investment hit a record high, with 3 billion euros in transactions in 2025, a 44% increase compared to the average of the last ten years. France ranks third in Europe for hotel investments, behind the United Kingdom and Spain. This trend continued in the first half of 2026, with nearly 1.3 billion euros in transactions, a 40% increase from the previous year. Despite global economic and geopolitical uncertainties, investors are favoring high-end hotels and leisure destinations, especially in major cities and coastal areas. By 2030, 14,500 hotel rooms are expected to be developed, with nearly 25% of these in the Greater Paris area. These developments and acquisitions are driving the upscale transformation of the hotel industry. The importance of hotel brands is growing, with their value depending on notoriety, customer loyalty, and the ability to replicate successful concepts across multiple locations. This trend affects both large hotel groups and independent operators. Networks of hotels can be built through various models, including direct ownership, management contracts, and franchising. This helps separate the brand’s value from the real estate it operates. Meanwhile, services like Food & Beverage (F&B), which includes restaurants and bars, now account for more than 25% of revenue in three to five-star hotels, with some reaching over 50%. Hotel owners are increasingly seeking specialists to develop F&B concepts that match the hotel’s identity. Success in these areas depends on controlled economic models, unique offerings, and consistency with the hotel’s overall brand. Sports and wellness services are also being integrated, though their development is limited by space and investment constraints. RYDGE Conseil has identified four key trends shaping the French tourism and hotel industry: agritourism, the revaluation of coastal areas, the integration of sports and wellness, and the rise of hotels focused on unique experiences and strong brand identity. These trends affect all segments, from luxury hotels to budget-friendly inns. In 2025, "Hybrid’ho(s)tels"—which include new-generation youth hostels and economic hybrid hotels—had nearly 70 establishments and 16,000 beds in France. Their capacity more than doubled since 2020, with over 3,000 additional beds expected by 2028. Occupancy rates reached 80% in Paris and 66% in other regions. Urban four-star tourism residences had an occupancy rate of 75.1% in 2025, up four points from the previous year, with average prices rising by 3% and RevPAR increasing by 9%. French palaces had an average occupancy rate of 57.5% and an average price of 1,803 euros HT. The Riviera saw the highest annual price increase (+14.7%), followed by Courchevel (+10%), while Paris began to stabilize its prices.